Wilson is a problem solver, storyteller and translator. He delivers meaningful and user-centered design.
Wilson is a problem solver, storyteller and translator. He delivers meaningful and user-centered design.
Wilson is a problem solver, storyteller and translator. He delivers meaningful and user-centered design.
Wilson is a problem solver, storyteller and translator. He delivers meaningful and user-centered design.
Wilson is a results-oriented Product Designer with 13 years of experience specializing in Fintech and Crypto digital product design.
He is a strategic thinker with strong communication skills. He doesn't stop at innovation. He strives the balance between user needs, technological feasibility, and business objectives through a data- driven and collaborative approach.
Work Experiences
Design Lead
Nov, 2022 - Aug, 2024
Strategy | Planning | Workshop | Review | Design Sprints
Lead Product Designer
Sep, 2021 - Oct, 2022
Workshop | Conceptual Design | UX | UI | Prototype
Singapore
Design Lead
Nov, 2022 - Aug, 2024
Strategy | Planning | Workshop | Review | Design Sprints
- Led the design exploration of Next-gen Crypto Wallet in Web 3.0
- Organized 15+ workshops to foster cross-functional collaboration and align stakeholders on key project goals and strategies.
- Brought "Design Sprint" into current workflow for rapid problem-solving and innovative solution generation.
- Led 50+ design critiques to ensure design consistency and quality.
Lead Product Designer
Sep, 2021 - Oct, 2022
Workshop | Conceptual Design | UX | UI | Prototype
- Redesigned the information architecture (IA) of the existing wallet, significantly improving navigation usability.
- Revamped the onboarding experience of imToken Wallet (62% CR)
- Redesigned "Address book" to help crypto users transferring securely.
- Led design exploration for 'Account Backup with Multi Factor Authentication'.
UX Design Expert
Oct, 2020 - Sep, 2021
UX | UI | Motion Design | Prototype | Workshop
Singapore
UX Design Expert
Oct, 2020 - Sep, 2021
UX | UI | Motion Design | Prototype | Workshop
- Led the design of "Vietnam emWallet" and assisted in obtaining a successful license for the VN team.
- Designed Digital Wallet Solutions for various e-commerce platforms.
- Enhanced user experience for payment/funds flow for Lazada Wallet.
Lead Product Designer
Mar, 2018 - Oct, 2020
Design Strategy | Workshop | UT | Mentorship | UX | UI | Prototype
Senior Product Designer
May, 2017 - Mar, 2018
Conceptual Design | UX | Prototype
Singapore
Lead Product Designer
Mar, 2018 - Oct, 2020
Design Strategy | Workshop | UT | Mentorship | UX | UI | Prototype
- Redesigned GrabPay UX to accommodate more Fin-tech services with team
- Led the regional KYC Experience for Grab in SEA
- Led "Redesign of Loyalty Experience" and built Loyalty Design Team
- Redesigned "Scan to Pay", "Transfer", "Top Up" and "Link Bank Accounts" UX
Senior Product Designer
May, 2017 - Mar, 2018
Conceptual Design | UX | Prototype
- Built the core GrabPay Wallet UX with a scalable IA
- Initiated and delivered the popular GrabPay Angbao, boosting P2P Transfers to 1.9 Million (from 2k)
- Led the "Auto Top-up Experience" to improve user stickiness significantly
Senior Product Designer
Aug, 2012 - Jan, 2016
Design Proposal | Presentation | Workshop | UT | UX | Prototype
Shanghai, China
Senior Product Designer
Aug, 2012 - Jan, 2016
Design Proposal | Presentation | Workshop | UT | UX | Prototype
- Led the design revamp for KuaiDi Driver App (Didi Group currently), with "Tap-to-serve" interaction to help the drivers to get the order fast and safely.
- Initiated Drivers Incentive Strategy for Kuaidi ONE to keep drivers active and engaged.
- Redesign the VTM( self-service banking system) User Interface for the biggest private bank, China Merchants Bank.
- Redesigned MaryKay cosmetics ordering website, increasing satisfaction score by 25%.
Career path
My Design Playbook
A breakdown of my core capabilities and methods I apply throughout the product design lifecycle, from initial strategy to final execution.
Strategy & AlignmentShared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Research & DiscoveryDesign Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
Ideation & ValidationFail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
Refinement & AdvocacyThe Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
- Strategy & Alignment
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Research & DiscoveryDesign Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
- Ideation & Validation
Fail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
- Refinement & Advocacy
The Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
- Strategy & Alignment
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Research & DiscoveryDesign Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
- Ideation & Validation
Fail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
- Refinement & Advocacy
The Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
- Strategy & Alignment
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Research & DiscoveryDesign Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
- Ideation & Validation
Fail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
- Refinement & Advocacy
The Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
Shared Understanding is the Foundation
My process starts with aligning all stakeholders on business objectives, timeline, and project goals.
Stakeholder Interview
Brainstorming
Workshop Facilitation
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Design Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
In-depth Interviews
User Journey Mapping
Persona Creation
Data-Driven Design
Design Without Research is Just Guesswork
Good solution is grounded in evidence, not only assumptions. Qualitative and quantitative inputs ensure we are solving the right problem.
Fail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
Fail Fast to Learn Faster
I believe in rapid, iterative cycles. By quickly building and testing tangible prototypes, my team and I can learn what works and what doesn't before committing to costly development.
Design Sprint Facilitation
Rapid Prototyping
Usability Testing
Conceptual Design
The Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
The Details Aren't Details; They Are the Design
I see myself as the guardian of the final experience. I champion every detail, ensuring the design vision is executed with precision to create a flawless and intuitive product.
Design Critique
Animation Design
Interaction Design
Hand-off Spec
Areas of Expertise
My expertise is built on 8 years of hands-on design in the complex worlds of Fintech and Web3. I am proud to have designed the foundational UX for the GrabPay Wallet , a service that became the bedrock of Grab's super app strategy. At imToken, I tackled core Web3 challenges by leading the redesign of the wallet's onboarding experience and wallet/account management.
Digital Wallet Domain
Core UX of e-wallet
Core UX of e-wallet
KYC & Onboarding
KYC & Onboarding
P2P & P2M Payments
P2P & P2M Payments
Top-Up & Funds Flow
Top-Up & Funds Flow
Loyalty & Rewards Programs
Loyalty & Rewards Programs
Portfolio & Data Visualization
Portfolio & Data Visualization
Security & Trust Design
Security & Trust Design
Crypto Wallet Domain
Non-Custodial Crypto Wallets
Non-Custodial Crypto Wallets
MPC & Account Abstraction
MPC & Account Abstraction
Crypto Transfer
Crypto Transfer
Address Book Management
Address Book Management
In-Wallet Swapping
In-Wallet Swapping
Hardware Wallet Connection
Hardware Wallet Connection
Buy Tokens
Buy Tokens
Beyond the Pixels
When I'm not designing, you can usually find me with a camera in hand. Photography has trained my eye for composition and light, and it's taught me the importance of finding the right perspective to tell a compelling story.
